CLIENT:
Tommy Hilfiger
EXPERIENCE:
AR experience
Tommy Hilfiger NYFW
about.
Drawing inspiration from New York City skyline and Andy Warhol's iconic creative aesthetic, reimagines the runway experience through a series of simultaneus cross-channel takeovers linking New York into the Metaverse and Roblox.
challenge.
The finished model leads creative digital strategy for Tommy Factory FA22, The vision to express the a storyworld both in the physical and digital space by integrating the physical show in New York Fashion Week, the brand’s Roblox world, Tommy Play, and the global livestream, Youtube, LinkedIn, and Instagram, in collaboration with Tommy Hilfiger, Roblox, GEEIQ, and Sawhorse Productions
result.
The final Visual Screen Models product received positive feedback for its versatility and ease of use. The experience proved to be a valuable resource for such a high standard. The set has been used across online portfolios, social media, and product presentations, which helped give the work a more professional edge and increased project value.
"I set out to build a new creative experience where cross-generational communities can come together and connect in fresh ways. It’s experiential. It’s real.”
Tommy Hilfiger
Founder & CEO
