CLIENT:
Cyprus Airport Luxury Dpt.
EXPERIENCE:
Immersive screen
Cyprus Mirror Box
about.
Cyprus Duty Free, part of ARI Airport Group, approached Holition to explore the use of creative retail technologies within the Cyprus Larnaca International Airport in 2023 to engage travellers, increase footfall and time spent inside the travel retail environment.
challenge.
The Mirror Box installation is an immersive experience that celebrates the language of fashion through the lens of Cypriot blooms and wildflowers. Within the Mirror Box, visitors can experience immersive content around animated fashion collages which include fashion models, mood boards, material inspiration and colour palettes - creating a distinct, emotional link between the experience and the Fashion District at Cyprus Duty Free.
result.
With a human-first approach to consumer retail experiences, Holition's role was to introduce innovative in-store installations showcasing Cyprus Duty Free's unique sense of place. These installations were specifically tailored to suit fast-paced environments, ensuring a compelling yet seamless integration within the retail store journey.
"We aimed to create memorable moments of interaction and reflection, prompting visitors to actively engage with the environment.”
J. Chippindale
Founder of Holiton
