CLIENT:
GBM
EXPERIENCE:
Immersive screen
GBM Interactive
about.
I contributed to the art direction as well as visual development of the project, along with a team of 3 we creatd the concept art and the base 3D model that defined the tone and structure of the space. The final result balances with a minimal aesthetic.
challenge.
The main challenge was capturing the finance mood and appearance with dynamic light, sounds and shadow effects. The shade of purple needed to be impactful yet balanced, since GBM uses it with black and white. It was essential to ensure a natural flow in abstract compositions, which required attention to lighting, color blending, and material properties in the 3D environment.
result.
This project reflects how immersive technology can elevate product communication—transforming complex construction systems into intuitive, hands-on experiences. It was a valuable opportunity for us to help shape the visual foundation of a tool that blends clarity, realism, and innovation for one of finance´s leading brands.
testimonial.
This immersive space transcends the traditional presentation. It represents a bold leap into the future, where GBM simplifies the complexities of digital and tech strategies for the modern era.
José Salazar Guevara
Co CFO - GBM
