Services
Digital Experience
Client
Tommy Hilfiger
The Story
Tommy Hilfiger returns to New York Fashion Week for the first time in three years with an experiential runway event that sought to immerse audiences physically and digitally into a refreshed brand world. To bring to life the overarching narrative and vision for Tommy Factory FA22.
The concept serves as a highly functional, 3D Augmented Reality Experience for the New York Fashion Show.
The Concept
Appointed as creative for the balloon digital elements, including animation and integration of the digital marketing assets for the runway show in an international group effort from London and New York, honoring Andy Warhol´s original idea.
The End
Drawing inspiration from New York City skyline and Andy Warhol's iconic creative aesthetic, reimagines the runway experience through a series of simultaneus cross-channel takeovers linking New York into the Metaverse and Roblox.
