Services
Augmented Reality
Client
Jo Malone
The Story
The newest edition to Jo Malone's Townhouse is Up in the Clouds virtual space and AR filter.
Holition took inspiration from English Pear and Freesia campaign and created a dream-like environment hidden in the clouds.
The Concept
The AR update attracted users to interact with the surrounding environment and find scent notes to unlock new products meanwhile the 360 space allowed users to experience a seamless shopping experience by discovering the latest products by tapping the flying balloons or clouds.
The End
The project requires a 3D model of a spaceship engine part, prioritizing functionality over visual appeal. Accuracy is key, so reference real-world engine parts for design.
